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Video Tours :
Have you ever watched a video online or
in an email?
According to Google, one in four Americans watches
online videos at least once a week. Nearly 50% of YouTube visitors
are between 35-64 years old too.
Home buyers who are using the internet to look for
homes are probably watching videos online too!
Google recognized how important internet video is
so they purchased YouTube for $1.6 BILLION. Google understands
what internet users are wanting. It's video.
Why would you use video online?
You have two things you are selling. One, homes,
and two, yourself. By selling yourself you get more clients. Now,
you're selling homes and yourself to two different markets: home
buyers and home sellers.
Video helps you sell homes and yourself to both
home buyers and home sellers better than any other marketing tool
I've ever seen.
How does video do that? First let's look at home
buyers.
What do home buyers want?
They want to look at homes. Do you want to take
every home buyer to every home for sale? No! That is a waste of
time and money.
Video gives home buyers the opportunity to "walk
through" your home any time, day or night, without you spending
your precious time showing them a house they might not want. It's
like an open house 24/7 and you don't even have to be there!
I'm sure you have photos of your houses online and
maybe even the 360 degree views. But the number one complaint
we've heard from home buyers is that these do not give a true
view of the house.
The photos are only of certain rooms and certain
views. The 360's are distorted and don't show the flow and layout
of the house. But these are certainly better than one little picture
of the front!
Video showcases the true feel and flow of
the house.
It highlights the features and layout without distortion.
The absolute best part of all is that you control the emotional
experience home buyers have with your home. Their first impression
is in your hands.
When you show them beautiful sweeping views of rooms
set to music and a professional narrator guiding them through
the house, you heighten their emotional experience with your home.
Buying a home is really an emotional experience so to be able
to control those emotions is HUGE!
So video gives the home buyers what they want, it
saves you time, because now when you get a call to see the house
you know they are already interested, and you get to control the
emotional experience they have with your home!
How do videos help you sell homes and sell
yourself to home sellers?
Video's great for the home seller because potential
buyers can walk through their house online with a video and don't
have to disrupt the home sellers' lives. When buyers see the video
and still ask to view the house, you know they're interested.
But the best part of video is that it sells you
to home sellers. By being the agent that offers videos of all
your listings, you make yourself very desirable to home sellers.
If YOU were selling your home and shopping for an agent and there
was one agent that would make a video of your home, post it all
over the internet so that it was available to be previewed by
buyers all over the world, and one that would not, who would go
with? Honestly?!
Video makes you a sought-after listing agent because
sellers would know that you are willing to do whatever it takes
to sell their home.
Video is the future of real estate marketing.
Video allows you to control the first impression
buyers have with your listing and it also makes you a very popular
listing agent. This might sound like a lot of work, but really,
you don't have to do anything. We can do all the work for you.
How Dream Home Digital creates videos.
First of all, you can do the videos yourself. On
our How-to page, we explain what you need in order to create videos
yourself. If you do not have the time or you want them to be more
professional looking, we're available!
We create premium quality videos that showcase the
home, taking buyers on a tour so they understand the layout and
flow of the house, and what it would be like to live there.
We use Hi-Definition technology to make the video
of the highest quality. This is buyers' first impression of the
home, a high quality video translates into a high quality experience,
with a high quality home from a high quality agent.
We edit the video to show only the best points of
the house. The next step is adding appropriate music that compliments
the home and intensifies the emotional experience. The music controls
the emotion they'll feel.
The last step of the editing process is one that
can make a huge difference. We always add professional voice-over
narration that describes the best features of the house and yard
and describes the flow of the house and the experience of living
there.
Without narration the viewer can get lost, not knowing
which room they are in or how the rooms correspond to one another.
Also, it interjects the human element back into an empty house.
It is your chance to communicate with a potential buyer. A video
without narration is like buying a home without an agent.
This process from shoot to posting online takes
only 48 hours and doesn't even REQUIRE you to be there!
The most exciting thing about doing video right
now is that you can see the results of other agents who have tried
it. I have a list of quotes of other agents available for you
here.
Who else thinks online videos are a good
idea?
Video has become so successful that Realtor.com
is upgrading their functionality to allow video to be uploaded
directly to the web listing. Even the National Association of
Realtors suggested using YouTube in its November 2006 technology
report.
Colleen Badagliacco, California Association of Realtors
president, in reference to using marketing tools online, said,"It's
sort of a natural evolution. It went from one picture, to virtual
tours, and now videos." And if you look at the California
Association of Realtors website you will see how they are using
video right now!
Click here for more information or to schedule your
own video shoot,
Contact
us today! |